APS Educational Group
APS is leading institution specializing in commerce education across Kerala. At APS Educational Group, they focus on preparing individuals for success in the Certified Management Accountant (CMA) USA exams. They offer a specialized program designed to equip students with the knowledge and skills needed to excel in the CMA USA exams. Their institution is recognized for its commitment to providing top-tier educational experiences and helping individuals elevate their careers in finance and strategy.
Kerala, India
2009
Education
50+
Available upon request
Challenge
APS Educational Group aimed to inform potential students about their courses and increase inquiries through social media channels.
Results
Our user-centered approach delivered substantial results for APS Educational Group. They witnessed a remarkable 250% increase in lead generation, indicating the effectiveness of our strategy in generating student interest. Additionally, there was an impressive 800% surge in website visitors coming from social media.
250%
Increase in lead generation
500%
Increase in page engagements
800%
Increase in website visitors
Process
Our approach for APS Educational Group was centered on sharing informative content about their courses and maximizing inquiries through social media channels and their website. We began by conducting a thorough analysis of the target audience to understand their interests, preferences, and educational needs. This information guided our content creation process.
Content was carefully curated to highlight the benefits of APS Educational Group's courses. We focused on delivering value through blog posts, infographics, and video tutorials that addressed common questions and concerns of prospective students. Social media channels such as LinkedIn, Facebook, and Instagram were leveraged to disseminate this content.
To drive inquiries, we implemented targeted ad campaigns that showcased specific courses and encouraged users to sign up or inquire further. These campaigns were fine-tuned to reach a specific audience segment that was most likely to engage with the content.
Continuous monitoring of social media engagement and website traffic allowed us to make data-driven decisions. Regular updates to website content, including course listings and informative articles, enhanced the overall user experience and encouraged retention.
The process ultimately led to a significant 250% increase in lead generation and an impressive 800% surge in website visitors originating from social media, validating the effectiveness of our strategy in promoting APS Educational Group's courses.
Conclusion
By employing a user-centered approach and providing valuable information to potential students, we achieved substantial results for APS Educational Group. The remarkable increase in lead generation and website visitors reflects the success of our social media strategy.