OMS Group
OMS Group, born in 1980 as a modest trading firm at Cochin's Market Road, has evolved into a dominant force in retail and wholesale Aluminum & Steel trading in Kerala, offering comprehensive solutions to the state's diverse Aluminum & Steel needs. The group's journey is a testament to its commitment to focused Aluminum trading. As the largest distributor and dealer, not only in Kerala but across India, OMS has become synonymous with reliability and quality in the Aluminum industry. With a rich history and a dedication to excellence, OMS Group has earned its place as a leader in the sector.
Kerala, India
1980
Steel & Metals
500+
Available upon request
Challenge
OMS Group faced the challenge of establishing brand awareness for various B2B product verticals. They aimed to build a community through social media and generate customer inquiries for their diverse offerings.
Results
Our user-centered approach yielded impressive results for OMS Group. Their social media campaigns achieved an average engagement rate of 85%, reflecting the audience's active participation. Additionally, we generated a remarkable 70% of customer inquiries through these campaigns.
85%
Increase in engagements
70%
Increase in customer enquiries
84%
Increase in website visitors
Process
Our process for OMS Group revolved around creating a strong community and fostering brand awareness within the B2B landscape. To begin, we conducted in-depth research to understand the intricacies of each product vertical they offered. This research was instrumental in crafting content strategies that catered to the unique needs and preferences of their target audiences.
We developed informative and valuable content pieces, including articles, infographics, and videos, specifically designed to resonate with B2B customers. The content was shared across various social media platforms, accompanied by engaging captions and visuals to capture the audience's attention. We consistently interacted with the community by promptly responding to comments, messages, and inquiries, ensuring that every customer felt valued.
To further enhance engagement and drive inquiries, we organized webinars and live sessions, offering valuable insights and addressing industry-specific challenges. These sessions not only reinforced OMS Group's expertise but also provided a platform for direct interaction with potential customers. Continuous data analysis and performance tracking allowed us to refine our content and engagement strategies. The process's success was evidenced by an impressive average engagement rate of 85% and the generation of 70% of customer inquiries, marking a significant boost in brand awareness and community-building for OMS Group.
Conclusion
By focusing on a user-centered approach and delivering valuable information, we successfully built a thriving community around OMS Group's B2B product verticals. The remarkable engagement rate and substantial customer inquiries highlight the success of our strategy in boosting brand awareness.