Google

If you're a digital marketer who’s been staring at declining click-through rates on Google Ads lately, especially when everything else looks normal, you’re not alone. There’s a strong chance Google’s new AI Overview feature (formerly known as SGE or Search Generative Experience) is playing a major role. And trust me, this isn’t just another UI update. We’re witnessing a quiet, yet massive shift in how users engage with search results and as marketers, we need to understand what’s changing, how it impacts paid performance, and what levers we still have to pull.

Why higher ed marketers need to stop relying on search and start showing up sooner